Dental marketing is a tricky space for dental offices. The vast, vast majority of content online surrounding dental marketing is created by… well… dental marketing companies. So, you can imagine that there’s probably a teeny-tiny bit of bias dripping between each word. To help, we decided to travel through journals, whitepapers, and research papers to […]
We’re not the most marketing-forward company on the planet. In fact, we generally dislike the buzzword-driven, money-hungry marketing industry as a whole. That said, we do “buy in” to the power of building a brand. Honest, hardworking people work with other honest, hardworking people. We work with the best because we are the best. And […]
Here’s a scary fact to start your day: over half of Americans and Canadians are living paycheque to paycheque. Worse, the inflationary economy is trending these percentages upward at a rapid pace. Increasing housing prices are forcing many out of the market, grocery bills are at all-time highs, and consumer debt is creeping toward $20 […]
Figuring out what salary you deserve is hard enough; trying to communicate your salary needs at the negotiating table can feel near-impossible. We get it. It’s awkward and complicated to negotiate your salary sometimes. But you should. Before we start getting into the tips and tricks (or the “how-to’s”) let’s cut to the chase: Dental […]
The 2023 Pacific Dental Conference (PDC) is right around the corner. For the first time in over two years, dentists from across Canada will gather — in person — to discuss the latest trends, technologies, and techniques in dentistry. Plus, the 5 CE credits aren’t too shabby either. As the countdown begins, we want to […]
As we all tumble into the New Year, we think it’s a good time to pull off the band-aid. Last year was tough. The two years before it were even tougher. This year… well… it’s going to be tough too. Across the dental industry, there are some unavoidable problems that are piling up. Today, we […]
Click here to see part 1 of the series. Welcome to Part 2 of our hygienist FAQ series. Over the past year, we’ve sat down with thousands of dental hygienists, dental assistants, and dental office staff. We collected your most frequently asked questions. To answer them, we talked with dental offices, dental associations, and former […]
Staff shortages are a hot topic in the dental industry. Virtually every magazine, every conference, and every news story is entirely focused on hygienist and assistant shortages. While the shortage has been growing for nearly a decade, the past two years have put it into hyperdrive. But is the staff shortage as bad as they […]
Here’s a shocking fact: virtually all dental offices in Canada are violating labour code. As the labour shortage continues to drag the dental industry into a chaotic skill drain, dental offices across Canada are heftily relying on temporary dental hygienists and assistants to keep them afloat. Unfortunately, the majority do not classify these temporary workers […]
It should be so simple. You’re new to the dental industry, don’t have time for regular hours due to your personal life, or just want to pick up a few extra shifts to earn some income. So, you offer your dental services to local practices as an independent contractor. But this seemingly innocent scenario of […]
